ABOUT THE PIRTLES
100 YEARS OF FARMING
5th Generation Family-Owned Business Going Into 6th
A Legacy Rooted in Roswell Since 1926
Pirtle Farms began in 1926, when George Elbert Pirtle, alongside his father Thomas Jefferson Pirtle, settled just outside Roswell, New Mexico, with his wife Sarah Helen Whitehead Pirtle and their children—Darrell, George Thomas, Charlotte, and Joann. What started as a modest farm quickly grew into a foundational part of the Roswell agricultural community.
In 1946, after serving in World War II as a Sergeant Paratrooper in the 82nd and 101st Airborne Division, Darrell Pirtle returned home and married his childhood sweetheart, Dora Fay Isler, at Tabernacle Baptist Church on December 7. They had met in 6th grade at LF.D. School, and their love became one of the enduring legacies of the farm.
For the next 68 years, Darrell and Dora built a life of purpose and perseverance. Through hard work, sorrow, and joy, they raised four children: Tretha, George, Paul, and Randy. It would be George, Paul, and Randy who carried the family legacy forward, expanding the vision of Pirtle Farms for the next generations.
From Dirt to Dairy — and Beyond
What began as a small farming operation has since grown into one of the most reputable dairy and meat farms in the community, now home to over 14,000 cows. The Pirtles operate both a full-scale dairy and meat program, supplying fresh, nutrient-rich protein to families across the region.
A large portion of their dairy goes directly to a local cheese plant—so if you’ve ever enjoyed cheese made in the Southwest, there’s a good chance you’ve tasted milk from a Pirtle cow.
As demand for clean, trustworthy protein grew, the Pirtles expanded to offer forage-fed beef, lamb, and goat meat, bringing the same level of care and commitment to every bite. Whether you’re feeding your family or cooking for a crowd, you’re getting food raised the right way—from soil to stomach.
Honest Food. Ethical Practices.
There’s a lot of confusion in the meat industry today. The Pirtles are here to clear it up.
❌ Not all “grass-fed” beef is what it claims.
❌ “Organic” doesn’t always mean clean.
✅ Labels don’t build trust—farmers do.
While Pirtle Farms doesn’t market everything as grass-fed, they’ll be the first to tell you: that doesn’t make it less healthy. In fact, many “grass-fed” labels are manipulated by loopholes and poor finishing practices. What matters is the actual diet, not the marketing.
At Pirtle Farms:
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No antibiotics
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No growth hormones
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Locally processed without preservatives, cleaning agents, radiation, fillers and colors
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Every cow is fed a custom-balanced diet, grown right on the farm, with guidance from a specialized animal nutritionist every month.
Corn, barley, and alfalfa are grown sustainably on their land — no corners cut. And the Pirtles are fully transparent about their process. Want to know what the animals eat? Just ask.
Because they believe the best way to trust your food is to know your farmer.
A Farm That Serves Its People
The Pirtle family doesn’t just raise food—they raise the bar.
They’ve donated thousands of pounds of meat to families, shelters, and community programs across the Roswell area. One daycare director even shared how children who used to throw away their lunch meat now finish every bite when it’s Pirtle beef.
“It’s not just about taste,” the director said. “It’s about giving our kids something that nourishes them—not poisons them.”
The Pirtles believe that real food is medicine, and they’re committed to protecting families from low-grade, over-processed meat disguised behind pretty packaging.
Their mission is simple:
Serve the community. Raise it right. Feed people better.
What People Are Saying
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“The meat is of the best quality at a very reasonable price. Much more flavorful than what I get at the store.”
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“I trust the Pirtles more than I trust any label in the grocery store. I know what I’m feeding my family, and it shows.”
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“It reminds me of how food used to taste before it all became fake. It’s what I want my kids to grow up on.”
Built on Legacy. Driven by Purpose.
Over the past 100 years, the Pirtles have faced droughts, disasters, industry shifts, and changing economies—but they’ve endured it all by holding tight to the values that started it all: faith, family, and hard work.
One of the sixth-generation family members, Cliff Pirtle, even served several terms as a New Mexico State Senator. But if you ask the family what matters most, it’s not politics—it’s people.
Pirtle Farms exists today because of those who came before, and it continues because of a deep calling to do right by others.
“We believe food should serve people—not harm them. That’s why we raise every animal like we’re feeding our own kids. Because we are.”
